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Case Studies
Since our launch in April 2004 we have received
over 600 enquiries and from these we have been able to provide business
advice and financial information to a great number of clients.
This has meant not only providing loans but also
informing, signposting and assisting clients with other forms of
funding for their business. Sometimes Capitalise may not be appropriate
for the client and if this is the case, we will endeavour to provide
the client with other options.
We have had enquiries from a number of different
sectors such as agriculture, retail, engineering, services such
as plumbing, gardening and rubbish clearance. The following case
studies are examples of some of the clients we have assisted.
Who They Are: Hayley Cook who
lives with her partner In Cross In Hand.
Hayley has been working with a local photographer undertaking mainly
wedding works.
She also works part time at a local college. Hayley has wanted to
develop her passion for photography and create her own business.
What Is Their Business: Tayo
Photography will specialise in weddings and civil partnership ceremonies
but will also promote herself as a commercial photographer.
With the recent changes in law Hayley believes
there will be a real demand for civil partnerships and hence photographers
specialising in this market.
Why They Came To Capitalise:
Hayley approached Capitalise as she required additional equipment
such as cameras and lens and a new computer to support the launch
of her business.
She had approached her bankers but they were unable
to assist.
How Capitalise Has Helped: Hayley
met with Mike Trotter, Loan Fund Manager and together they refined
and developed the business plan. A portfolio of her work was also
put together.
A successful application followed and the funding
provided to enable Hayley to purchase a new computer together with
the related software package, purchase a second digital camera and
provide funds for marketing and other start-up costs.
What Has Been The Result: Hayley
has already secured a number of bookings in her own right together
with her existing work commitments with the other photographer.
Hayley had the skills to carry out the work and
was able to put to put forward a solid business proposition. Capitalise
was able to make a judgement based upon the strength of the business
plan and the expertise of Hayley and was pleased to be able to assist.
The Company/Business: K &
S Caravans is a caravan and camping accessories shop located in
Pevensey Bay and near to a number of caravan parks. The business
was started in June 2005 and is run by Keith Thurston.
The Problem: Keith invested
his own savings into the venture to secure the premises and purchase
the initial stock. Following level of enquiries and demand for certain
items Keith realised that he needed to increase his stock levels
and also diversify into new areas such as becoming an authorised
calor gas supplier.
Due to a lack of track record his bank was unwilling to provide
facilities.
The Solution: Keith had made
an initial enquiry to Capitalise prior to starting the business
and approached us again for his funding requirements.
Mike Trotter, Loan Fund Manager worked with Keith
to develop and refine his business plan and put an application in
front of the panel. A successful application was agreed at the panel
meeting in November 2005.
The Outcome: Keith has been able
to invest in new stock and is now authorised to sell calor gas meeting
a large demand from both the local community and caravanners. He
has also been able to invest more into the premises to cater for
additional stock.
Summary: The bank did not have
sufficient a track record to be able to lend but Keith could demonstrate
to Capitalise through his business plan that he had a viable business.
The Company/Business: Bargain
Balls is a sole trader business run by Paul Angell and based in
Hastings.
It is an online business that specialises in selling Grade 1 golf
balls through e-bay.
The Problem: As a young man with
no assets and no business track record and no sizeable financial
stake in the business, Paul was unable to secure finance from the
banks. He had test marketed the idea on a small scale and this had
worked well with him more than covering his costs. In order to launch
the business Paul needed to invest heavily in stock and source the
golf balls from abroad and needed the finance to do so.
The Solution: Paul presented
his business plan to Capitalise. Mike Trotter, Loan Fund Manager
helped Paul to develop and refine the business plan and reduce his
start-up costs in order to package the application to put to the
loan panel.
The Outcome: A successful loan
application followed and funds were advanced to allow Paul to invest
in his stock and get it shipped in from America.
Summary: Paul was able to demonstrate
a sound business idea but was unable to fulfil the banks requirements.
Capitalise was able to see the potential through meeting Paul and
through his business plan.
In his first week of trading Paul had sold 2,500 golf balls.
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